proven systems
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—No Guesswork, Just Results

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Helping sales professionals and organizations achieve success through proven systems and strategies.

From Adversity to Achievement:

MY STORY

I’ve faced challenges that shaped my resilience—from surviving life-threatening circumstances as a child to overcoming a near-fatal accident and 30+ surgeries.

Growing up in a blue-collar family, I became the first to graduate college and then excelled in tech sales, achieving top roles at companies like Salesforce and scaling multiple companies. Now, I’m passionate about helping others transform their careers and lives through proven strategies and relentless determination.

Learn More About Me

Portrait of a confident man in a black shirt with arms crossed, representing Software Sales Coach founder.

This isn’t just my story—it’s proof that no matter where you start, you can create the future you’ve always wanted.
Let me help you take that step.

Coaching Programs

Proven Strategies.

Proven Systems.

Proven Results.

Sales Rep Accelerator

Designed for ambitious Software Sales Account Executives looking to sharpen their skills, overcome barriers, and fast-track their career growth.

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Sales Leader Accelerator

Empower Software Sales Leaders with tools, systems, and strategies to create high-performing teams and achieve sustainable growth.

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Sales Org Accelerator

Tailored for B2B Software Companies aiming to scale effectively, this program aligns teams with proven sales processes, systems, and strategies to drive revenue growth.

Learn more

Sales Rep Accelerator

Designed for ambitious Software Sales Account Executives looking to sharpen their skills, overcome barriers, and fast-track their career growth.

Signature Program

For hungry Sales Account Executives who want to take their game up a notch.

10X Program

For established Sales Account Executives who want to transform their career.

1% Club

For elite Sales Account Executives who want to unleash the best version of themselves.

Hear From Sales Account Executives Who Transformed Their Careers

Devin Hamner

Enterprise Sales Manager

"I gained a new perspective on sales, built real confidence, and grew into the leader I wanted to be. That growth led to two promotions and lasting impact."

Lesley Klose

Enterprise Account Executive

"I've seen so much growth as a person and as a sales rep that I would not have seen without him."

Kyla Evans

Account Executive, Salesforce

"I was burned out and missing quota. JJJ helped me rebuild habits and stay accountable. Three months in, I'm top of the leaderboard and on track to earn $60K more this year."

Laura Traikov

Senior Manager of Enterprise Partnerships, Clutch

"I got two promotions, earned a $75K commission check, and finished as the top rep with self-sourced revenue. The coaching changed how I sell and show up."

Elaina Barnes

Account Executive, Salesforce

"I wasn’t sure I had what it took, but learning the fundamentals changed everything. I landed a role at a Fortune 200 company, got promoted in six months, and now I’m on track to double my income."

Alex Strom

New Business Account Executive, ZoomInfo

"The feedback that I've received from my new leadership in terms of the skillset that I currently have and the confidence that they already see in me has been completely life changing."

Ryan Young

Account Director, LCN Services

"Having more control over my deal structure, I'm able to decouple myself from the result and really focus on the process."

Allie Miller

Enterprise Account Director, Salesforce

"I needed help understanding the SF ecosystem and how to work effectively in a team-selling environment. Justin quickly helped me identify my “why,” lean into my strengths, and develop my weaknesses. Now, I’m 90% to my ACV goal with a quarter to go—and I have a real shot at President’s Club."

Bayley Jamanis

Account Executive, Hubspot

"Justin's teachings helped me get an $80k increase in my comp within a little under 2 months."

Deana Searight

Account Director, Salesforce

“The tactics, strategy, and mindset I learned are phenomenal. It helped me earn a top performer trip my first year at Salesforce, and I no longer struggle with imposter syndrome.”

Tyler Schultz

Enterprise Account Executive, Confluent

"Already having his best year yet. Up $100K by Q3, with potential to hit $500K more. Now being tapped to speak at company all hands."

Daniel Dreyer

Enterprise Account Executive, Samsara

“I was in a rut and didn’t know how to get out. Justin helped me identify what was holding me back. I closed the 3 largest deals of my life, doubled my win rate, and added over 100k to my income.”

Who It's For:

Sales Account Executives who are hungry for more. From Enterprise to SMB if you want to unleash your full potential you’re in the right place.

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Sales Leader Accelerator

Empower Software Sales Leaders with tools, systems, and strategies to create high-performing teams and achieve sustainable growth.

Front Line Fundamentals

For first-time leaders mastering foundational leadership skills.

Peak Performance Mastery

For leaders building high-performance sales cultures.

Sales Leaders Share Their Stories

Jeff Rosset

CEO of Sales Assembly

"We've been working with Justin since 2018 for a reason. He knows what it takes to be elite in tech sales and build high performance teams. Take what he teaches to the bank."

Scott Leese

Founder of Scott Leese Consulting, Milos Ventures

"There are a lot of gurus out there who haven’t walked the walk. Justin isn’t that. Everything he teaches are things he’s done himself and the results speak for itself. He’s the real deal."

Gabe Naviasky

Head Of Sales Operations, FitGrid

"I went from managing one rep to leading a full sales team. I started expecting more from myself, showed up differently, and grew into the leader I knew I could be."

Rico Davis

Head of Sales, Trendsi

"I learned how to create a strong team culture and communicate a clear vision. My team is now aligned, motivated, and achieving great results."

Andrew Lombardi

Senior Sales Manager - Growth Business, Salesforce

"I was struggling to manage my time and support my team the way I wanted to. With the right coaching, I built better systems, boosted team performance, and increased revenue calls by 50 percent."

Mud Ahmed

Senior Manager, Client Acquisition, ShipBob

"I was feeling drained and stretched thin. With the right coaching, I learned how to manage my time better and focus on the bigger picture. That shift set me up for a promotion."

Mason Davis

Director of Customer Growth, GoFundMe

"Working with Justin catapulted my career. I went from struggling to consistently winning President's Club."

Who It's For:

Empower Software Sales Leaders with tools, systems, and strategies to create high-performing teams and achieve sustainable growth.

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Sales Org Accelerator

Tailored for B2B Software Companies aiming to scale effectively, this program aligns teams with proven sales processes, systems, and strategies to drive revenue growth.

Impact Across Organizations

Paul Rosen

Chief Revenue Officer, ShipBob

"In 6 months we had our lowest performing team averaging aroung 50% attainment get to close to 100% attainment. I highly recommend working with Justin and his team if you're trying to build a high performance team."

Courtney Harriss

Area Vice President, Commercial Sales, Salesforce

"Bringing in JJJ to coach my team was a game-changer. Their skills and confidence grew noticeably, and the impact on our results was immediate."

Who It's For:

Tech Startups and Software Companies ($1–$10M in revenue) looking to scale effectively.

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Start YouR Journey Toward Sales Mastery

Ready to take your sales performance to the next level?

Visit our Services Page for detailed insights into each program, success stories, and step-by-step guidance on how to get started with the Software Sales Coach.

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